Pewag group startet Geschäftsfeld: Serea Locks
Pewag group launches new business segment: bicycle security with the new brand "Serea Locks"
Pewag is the world leader in chains and stands for the highest quality, durability and reliability even under extreme conditions.
In 2021, the isn innovation platform gave rise to many creative ideas on the subject of bicycle safety. The aim was to build on the pewag group's core expertise to create a new business area in the rapidly growing two-wheeler segment.
Mit dem Fahrradschloss „Serea“ tritt Pewag in die Fahrradbranche ein. Bedient wird Serea mit einer innovativen Smartphone-App. Weltweit einzigartig dabei ist, dass das Schloss selbst keine Batterie benötigt, sondern sich per NFC-Technologie öffnen lässt – dabei wird nur minimale Energie vom Smartphone übertragen.
“The smartphone has become an integral part of almost all areas of life: Banking and shopping apps, all office software and social media are already on our mobile devices. Smart locking systems like Serea are the answer to this development. The tried-and-tested smartphone, which has become our constant companion from morning to night, can now also be used to lock and unlock bicycles safely and easily,” says Rob Bekkers, CEO of pewag Traction and Security Chain Division.
The specially developed chain from Pewag is woven with a special fabric that prevents scratches on the bike and offers additional protection against bolt cutters and similar tools.
The prototype has been built and perfected over the last few months. The lock will be available from January 2025.
Die österreichische Pewag group stellt ihr bahnbrechendes, smartes Fahrradschloss „Serea Locks“ auf der internationalen Fahrradmesse Eurobike in Frankfurt. This innovative lock offers maximum security and convenience.