Your company’s knowledge is your true competitive advantage

Artificial intelligence can do many things, but it is not the true competitive advantage. That advantage lies in the knowledge a company makes available to it.

In this online training, we demonstrate how companies can create exactly that advantage. Starting with their goals, challenges, customers, and core strengths, participants develop a digital company profile step by step. Only then do we leverage AI in a targeted way: to identify relevant trends, gain deeper insights into customer needs, and uncover new ideas and business opportunities.

It is not the technology itself that determines your innovation success, but the combination of artificial intelligence and your company’s unique knowledge.

How does the training work?

We use a compact and engaging 15 × 4 format:

• 15 min. Trend Insights 
• 15 min. AI Insights 
• 15 min. Breakout Session and Small Group Discussion
• 15 min. Summary, Feedback, and Next Steps

Three Modules, Three Practical Application Areas

Module 1: Identifying Trends with AI
Identify relevant future trends and turn them into actionable opportunities for your business.

Module 2: Understanding Customers and Their Needs with AI
Create personas and analyze as well as validate customer needs.

Module 3: Developing New Business Opportunities with AI
Creative ideation and identifying opportunities for new business models and market opportunities.

Who Is This Training Designed For?

This training is designed for forward-looking companies and for individuals responsible for innovation, strategy, or future-oriented initiatives who want to leverage the potential of AI to develop new ideas, products, and business models.

Key Information at a Glance

• Date: Tuesday, 10.11.2026, 1:00 PM
• Location: via Zoom - Language: German
• Participation limited to 10 companies– places will be allocated on a first-come, first-served basis
• Costs & Funding: As this training is supported by European Union funding through the European Digital Innovation Hub (EDIH) initiative, participation is free of charge for selected companies.

Secure Your Spot Now

The number of places is limited. – sign up now and turn your company’s unique knowledge and context into your most powerful tool for innovation.