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Article 50 of the AI Act: Your AI Must Now Identify Itself

Reinhard Willfort in Conversation with Dr. Isabella Hinterleitner About Article 50 of the AI Act and Its Practical Implications

Since 2 August 2026, the transparency obligations set out in Article 50 of the AI Act have been directly applicable law. Many companies have long been using AI, whether through customer service chatbots, AI-generated marketing content, or automated text creation, without realizing that they are subject to specific disclosure and information obligations.

As part of the European AI Innovation Month Reinhard Willfort speaks with AI law expert Dr. Isabella Hinterleitner (Tech Meets Legal) about exactly these issues: What specific obligations do companies face? Where are the biggest practical pitfalls? And how can organizations achieve legally compliant implementation in their day-to-day operations?

This conversation is particularly relevant for:

  • Legal, compliance, and data protection professionalswho need to understand their organization’s legal position and avoid liability risks
  • Product and innovation managerswho work with AI-generated content (texts, images, chatbots) and want to ensure compliance
  • Marketing and communications professionalswho work with AI-generated content (texts, images, chatbots) and want to ensure compliance
  • CEO of small and medium-sized enterprises without dedicated legal departments who need a clear, practical overview instead of complex legal jargon

 

Format:

Live interview followed by a Q&A session, held online via Zoom, maximum duration: 1 hour. Language: German

Date: Thursday, 12 November 2026, 11:00 AM
Location: via Zoom

Costs & Funding

Normally, this expert knowledge is part of our paid consulting and training services. As part of the European AI Innovation Month and thanks to funding from the European Union through the European Digital Innovation Hub (EDIH) initiative, we are able to make it available to you exclusively and free of charge on this occasion.

This format is part of the European AI Innovation Month statt.

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