Open Innovation Kick-off at Österreichische Post

Promoter: Österreichische Post AG

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Initial situation and objective

Österreichische Post AG lives sustainability and was the first postal company to guarantee its customers CO2-neutral delivery - and has done so since 2011.

But the years of the Corona pandemic triggered an e-commerce boom, and with it the number of parcels transported grew strongly. And so did the number of disposable packages that end up in the waste paper container after a single use. To counteract the negative effects on people and the environment, innovative solutions are needed for the reuse of shipping packages. In the spirit of the circular economy, packaging waste from disposable packages should be increasingly avoided and reusable packages increasingly used.

Methodology and procedure

In order to also involve the population in this project, the idea competition "Re:Postboxing - Ideas for sustainable reusable packaging" was launched via our Open Innovation Platform "Greenideas" and a community was built up within a very short time to develop solutions for packaging avoidance together with consumers.

Success factors and result

As a successful conclusion to the campaign, after the winning ideas had been honored, Österreichische Post initiated a co-creation workshop with experts from various fields and participants in the idea competition. Ideas submitted were taken up and developed into a marketable service. Österreichische Post plans to launch reusable packaging on the Austrian market as early as spring 2023 - less than a year after the start of the open innovation initiative.

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Together with the experienced isn innovation managers, your ideas will be put into practice! We are looking forward to your project!

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