AÖWB innovation campaign: Österreichs weltweites Potenzial

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Initial situation and objective

The aim of the Open Innovation Campaign of the Auslandsösterreicher Weltbund (AÖWB) was to increase visibility and discover hidden talents and fresh ideas. The campaign was also intended to help forge partnerships with various institutions, including youth organizations, Erasmus programs and renowned universities. The focus was on identifying "hidden champions" to promote diversity of talent and innovative thinking. This initiative should serve as a basis for exploring new ways in which the AÖWB can position itself as a focal point for intergenerational exchange, collaboration and innovation.

Methodology and procedure

The initiative focused on questions about the expectations of a modern Austrian association at home, the use of a digital network platform in the association, the identification of global talent for Austrian companies and sustainable ideas from Austria with global added value for compatriots abroad. 

The prize design proved to be challenging, as it became clear during the lead user phase that not every idea fits perfectly with every prize. Therefore, a flexible prize pool was created for the different continents, which allowed the winners to choose their prize according to their individual needs.  

Success factors and result

The AÖWB is delighted with the visibility it has achieved, as a number of people and institutions have already become aware of the initiative. Participant involvement in the campaign was exceptionally high: the individual ideas were viewed over 1,000 times and over 500 ratings were submitted directly by the community. In addition, the AÖWB received extremely positive feedback from various continents on both the campaign and the initiative as a whole.  

95 exceptionally good ideas were submitted and evaluated by the community and a panel of experts. The presentation of the winning ideas and the award ceremony for the winners took place on December 13, 2023 at the embassy in Berlin. You can browse through the picture gallery here.

Facts & Figures

Views of the submitted ideas
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Submitted Ideas
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Ratings by the community
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Award ceremony

© Auslandsösterreicher-Weltbund (AÖWB) Fotocredit: Feridun Temizkan

Customer feedback

Congratulations once again to the winners of our innovation competition!  

We celebrate this outstanding achievement and want to share it with the world! The results not only bring us closer to our homeland, stories and economic trends, but also to what often distinguishes Austria:
culture, cuisine, volunteering and hidden champions. And also a small mission for politics.

isn as a perfect partner and the sponsors have ensured a worthy pricing and we would like to take this opportunity to thank them once again. How fitting, for example, were the coins provided by the Austrian Mint: “An exceptional phenomenon: an artist who aspired to the outdoors and longed for freedom. Or the coin “Global Warming” as a wake-up call to the challenges of our time. The “Life in space” coin also reflects the core of our campaign: human curiosity.

  • Breakthrough and recognition: All the ideas were great, some of them groundbreaking. The success of the ideas will now become a beacon for other creative minds who can benefit from this inspiration. On the homepage of our campaign, the winners are listed again with their names and ideas to recognize their great achievements. 
  • Unlimited visibility: We will share the success stories in the media, on social networks and at our events. 
  • Networking at the highest level: Together we develop ideas further. Our network offers the unique opportunity to forge partnerships, discover synergies and exchange ideas with like-minded people. 
  • Award and trophy: Not only a title, but also great prizes mark the great achievement of all idea carriers. With this award, we honor the vision and creativity and thank the sponsors once again for their support. 
  • A look into the future - what happens next: Benefit from exclusive workshops, seminars and resources to help you further develop your innovation. We support you on the way to taking your idea from success to success. 

They are not only winners, but also trailblazers for the future. Congratulations on this extraordinary success - we look forward to shaping your journey of change together!

Some ideas have already been implemented by the community, current funding programs and existing platforms have been identified and the first ideas have been launched. Some collaborations have already been initiated and will be discussed further at the next board meeting. Stay with us - feel free to get actively involved. The AÖWB is happy to have energetic hands to lend a hand. 

 

Do you feel like working with us?

Together with the experienced isn innovation managers, your ideas will be put into practice! We are looking forward to your project!

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