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The objective of the ARTISTIC project is to adopt measures that will allow cultural operators and society to increase financial resources and expertise. These measures should make it possible to meet financial expectations, enable efficient development and management of cultural projects, and ensure the sustainability of projects in this thematic area.
The aim of the project is to improve the relations between cultural operators, society and financial operators and to support these groups in improving the quality of their activities related to the valorization of intangible cultural heritage (IKE).
The model developed within the ARTISTIC project aims, on the one hand, at improving the competences of IKE actors to implement and develop projects with a better business capability and, on the other hand, at creating opportunities to adapt IKE ideas to the expectations of potential investors. In this way, it combines cultural with marketing aspects.
