{"id":16856,"date":"2023-11-05T09:22:13","date_gmt":"2023-11-05T09:22:13","guid":{"rendered":"https:\/\/innovation.at\/?p=16856"},"modified":"2023-12-11T10:33:06","modified_gmt":"2023-12-11T10:33:06","slug":"10-schritte-zum-innovativen-unternehmen-8","status":"publish","type":"post","link":"https:\/\/innovation.at\/en\/10-schritte-zum-innovativen-unternehmen-8\/","title":{"rendered":"8. Innovation needs networking"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"16856\" class=\"elementor elementor-16856\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e5951a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e5951a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c888773\" data-id=\"c888773\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-039d0b6 elementor-icon-list--layout-inline elementor-hidden-mobile elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"039d0b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/innovation.at\/en\/case-studies\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">8. Innovation needs networking<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c518c elementor-widget elementor-widget-heading\" data-id=\"a9c518c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">8. Innovation needs networking<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6a575e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6a575e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a6fd0f7\" data-id=\"a6fd0f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3425f63 elementor-widget elementor-widget-text-editor\" data-id=\"3425f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPublication: November 5, 2023\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b627896\" data-id=\"b627896\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4b9bca elementor-widget elementor-widget-text-editor\" data-id=\"d4b9bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAuthor: Reinhard Willfort\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5700fc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5700fc3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f34305\" data-id=\"7f34305\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-291ff52 elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"291ff52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-8de5ffa\" href=\"https:\/\/www.linkedin.com\/newsletters\/leiden-schafft-innovation-7106406530874261504\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9bb6716\" data-id=\"9bb6716\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13b75a3 elementor-widget elementor-widget-text-editor\" data-id=\"13b75a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"translation-block\"><strong>Subscribe to LinkedIN Newsletter: <a href=\"https:\/\/www.linkedin.com\/newsletters\/leiden-schafft-innovation-7106406530874261504\/\" target=\"_blank\" rel=\"noopener\">Leiden:schafft INNOVATION<\/a><\/strong><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca6dc60 elementor-widget elementor-widget-image\" data-id=\"ca6dc60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-1024x724.webp\" class=\"attachment-large size-large wp-image-15992\" alt=\"Blog_10_Schritte\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-1024x724.webp 1024w, https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-300x212.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-768x543.webp 768w, https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-18x12.webp 18w, https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7cdbfd elementor-widget elementor-widget-text-editor\" data-id=\"f7cdbfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In 10 steps to an innovative company<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8159250 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"8159250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"The web is more of a social invention than a technical one.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Tim Berners-Lee<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e2aec1 elementor-widget elementor-widget-text-editor\" data-id=\"0e2aec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Effective innovation management requires the networking of many creative minds, preferably in a multidisciplinary way! In article 7 of this series, the focus was on the technical tools and digital innovation platforms that can be used for networking within the company, but also for open innovation initiatives with customers and fans. Due to hierarchical structures, profit centers and distributed locations, many people do not even meet in the work process, even though they belong to the same company. The creative potential of networking different knowledge and minds therefore remains untapped.<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\" class=\"translation-block\">The <strong>cross-departmental generation of ideas<\/strong> in networks means that ideas from different people and specialist areas can be developed and evaluated together. Networks work quickly and in a solution-oriented manner. Transparency is an important prerequisite for this. In companies, crowdsourcing initiatives with digital tools allow us to discover people with knowledge that was previously unknown in every idea initiative. These innovative impulses often come from private interests or experiences from previous jobs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-640f180 elementor-widget elementor-widget-heading\" data-id=\"640f180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">High innovation capability in companies requires hierarchy and network as complementary organizational structures.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379ec2a elementor-widget elementor-widget-text-editor\" data-id=\"379ec2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Networks are present in all companies and work particularly well in the development of ideas because they are non-hierarchical, pressure-free and solution-driven. Imagine the company hierarchy as a pyramid (see illustration): If you turn this by 90 degrees, you can see the same heads from the bottom, but the connections are no longer directive relationships, but the shared past (e.g. joint studies), the shared coffee machine for informal discussions or trust in people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a54e746 elementor-widget elementor-widget-image\" data-id=\"a54e746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"309\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/Blog1_4_Hierarchie-1024x395.webp\" class=\"attachment-large size-large wp-image-12222\" alt=\"Blog1_7_Vernetzung\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/Blog1_4_Hierarchie-1024x395.webp 1024w, https:\/\/innovation.at\/wp-content\/uploads\/Blog1_4_Hierarchie-300x116.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/Blog1_4_Hierarchie-768x297.webp 768w, https:\/\/innovation.at\/wp-content\/uploads\/Blog1_4_Hierarchie-1536x593.webp 1536w, https:\/\/innovation.at\/wp-content\/uploads\/Blog1_4_Hierarchie-18x7.webp 18w, https:\/\/innovation.at\/wp-content\/uploads\/Blog1_4_Hierarchie.webp 1756w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e7610 elementor-widget elementor-widget-text-editor\" data-id=\"74e7610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>The two operating systems of a company caught between creativity and stability<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e104c50 elementor-widget elementor-widget-text-editor\" data-id=\"e104c50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many ideas that can be useful for companies arise in these dynamic networks, often in passing, in everyday conversation.<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\" class=\"translation-block\">This phenomenon of knowledge networking can be explained by <strong>findings from brain research<\/strong>: It has been proven that creative ideas arise through the neuronal networking of existing knowledge in the brain. This works particularly well when the human brain is in a kind of \"idle state\" (known as \"low arousal theory\").  So if you are working hard on a solution, you have little chance of a flash of inspiration because the concentration within one region of the brain blocks the networking. This creates a \"hot spot\" in the brain that ties up all the energy.<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\" class=\"translation-block\">An organization that manages its innovation initiatives exclusively through \"prescribed change processes\" via the hierarchy suffers a similar fate. Here, too, we experience blockages. A change of environment (e.g. jogging or hiking) or the use of a creativity method with playful elements can create a brain state that is particularly helpful for generating ideas. The saying: <em>\"Solving problems means detaching yourself from the problem\"<\/em> illustrates this effect.<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\" class=\"translation-block\"><strong><b>Informal networks<\/strong><\/b> that find creative solutions voluntarily and without pressure are very effective in solving problems and generating ideas for the future. The coffee machine in the break room or the outdoor smoking area can be a center of this creative network. These places become attractive and you also meet non-smokers in smoking areas who want to be part of it! Giving these creative minds digital tools broadens the scope of possibilities and increases their reach.<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\" class=\"translation-block\">If you want to promote the power of these networks, you also need to rethink the role of the innovation manager: Innovation management thus becomes the <strong>central hub where ideas and resources are moved<\/strong>. In the company suggestion scheme, the innovation manager had a central \"gatekeeper function\" to decide whether ideas made sense. A thankless task for creative minds who are disappointed when an idea is rejected. Today, due to the complexity of solutions, this task can only be solved by using a knowledge network with the involvement of technical experts.<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\" class=\"translation-block\">Innovation management today is about sending impulses into the network and thus moderating the direction of idea development. Networks develop a certain momentum of their own and bring unexpected sources of ideas to light. Playful elements of <strong> \"gamification\"<\/strong>  promote momentum and the frequency of ideas. Interesting personality profiles can be identified on the basis of movement data, e.g. in the form of a points system (high scores, similar to a game). From this, companies can subsequently derive potential for <strong> employee development<\/strong> .<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\" class=\"translation-block\">This has advantages for central innovation management: The number of ideas increases many times over. At the same time, the amount of support required is reduced to a fraction of the previous amount of time, as many co-thinkers provide immediate feedback on ideas and thus fulfill an important function in idea management as a collective. The preliminary evaluation of ideas by the collective intelligence of employees is also on a sounder footing than an evaluation by management alone. At the same time, the increased transparency also promotes <strong>change management<\/strong> and the implementation of ideas.<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\" class=\"translation-block\">In order to overcome your own \"operational blindness\", it is advisable to expand your innovation network to include an additional external layer: customers and fans of the solutions or your own brand have long been willing to think along with you on future initiatives and contribute ideas and feedback. This \"open innovation strategy\" can be realized with a digital innovation platform. Ideas can be collected and pre-assessed at any time and with a wide reach. At the same time, the <strong>customer relationship is digitized<\/strong> and a <strong>customer community<\/strong> becomes effective.<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\" class=\"translation-block\">With \"<a href=\"https:\/\/ideas.lego.com\/\" target=\"_blank\" rel=\"noopener\">Lego Ideas<\/a>\", the well-known brand Lego has created an interface with which customers can become Lego designers. Anyone who manages to inspire at least 10,000 \"supporters\" for their design will be included in Lego's standard product portfolio and receive a share of the product sales. Lego has thus developed a digital business model and at the same time enormously reduced the innovation risk through early customer feedback and networking.<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\" class=\"translation-block\">\u00d6sterreichische Post's <a href=\"https:\/\/innovation.at\/en\/2-platz-crowdinnovation-award-2023-corporate-innovation\/\" target=\"_blank\" rel=\"noopener\">Loop<\/a>  product also found its starting point in brainstorming with customers and creative external initiators. On the green <a href=\"https:\/\/innovation.at\/en\/technology\/\" target=\"_self\">Innovation Plattform<\/a> \"<strong>innovation ideas<\/strong>\" from isn - innovation service network, <strong>90 ideas were submitted digitally by more than 200 users<\/strong> who took the opportunity to make parcel logistics a little more sustainable with reusable packaging.<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\" class=\"translation-block\">If you want to reduce the innovation risk even further, you can invite your community to participate <strong>financially in future projects<\/strong> with \"presales crowdfunding\". At the end of the prototype or planning phase, a prototype is sold to the crowd to find out whether this solution is accepted by the market and whether the initial series can be produced without risk. The next phase of the innovation process only starts once there is sufficient security and a significant amount of money in the account. Through crowdfunding, the money comes directly from customers and thus provides \"pre-sold revenue\" even before the start of production. Example: <a href=\"https:\/\/1000x1000.at\/fieberbrunn\" target=\"_blank\" rel=\"noopener\">Fieberbrunns neue Seilbahn (Saalbach)<\/a> is currently being co-financed by the customer crowd with up to \u20ac12,000 per person via vouchers for future services. At the same time, the new solution is being publicized to a wider audience.<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\" class=\"translation-block\"><b><strong>Conclusion:<\/strong><\/b> The added value of networks is not only very high in internal innovation management, but also in open innovation. The increased transparency and early involvement of employees and customers reduces the risk of failure. It is foreseeable that having <strong>your own social community on your own digital innovation platform<\/strong> will be part of innovation management for innovative companies in the future, but also part of the communication strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cd159 elementor-widget elementor-widget-text-editor\" data-id=\"42cd159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How are future projects handled in your company? Is it ensured that all employees can participate in innovation projects with ideas and feedback? Are your customers stored in a linear address list or do you already operate a digitalized open innovation network with real innovation power?<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\">As always, I look forward to feedback and wish you a relaxing and creative Sunday!<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\"><i><em>Reinhard Willfort, Innovation Doctor, <\/em><\/i><a href=\"http:\/\/www.willfort.at\" target=\"_blank\" rel=\"noopener\"><strong><em>www.willfort.at<\/em><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d3e89 elementor-widget elementor-widget-text-editor\" data-id=\"47d3e89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong>Event tip:<\/strong> The 3rd part of the online training on <a href=\"https:\/\/innovation.at\/en\/digitales-ideenmanagement-2\/\" target=\"_self\">Digital Innovation Management<\/a> focuses on the topic of \"Building and integrating the community\". Register now and be part of it!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb820f elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"bbb820f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Teilen auf facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" 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8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Teilen auf 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2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Teilen auf email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d56c3ed elementor-hidden-tablet\" data-id=\"d56c3ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ce59cf elementor-widget elementor-widget-heading\" data-id=\"5ce59cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title 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class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/bildung-ist-eine-der-besten-investitionen-in-die-zukunft-besonders-wenn-finanzielle-mittel-begrenzt-sind\/\" >\n\t\t\t\tBildung ist eine der besten Investitionen in die Zukunft, besonders wenn finanzielle Mittel begrenzt sind.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tBarbara Hofer\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 11, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/bildung-ist-eine-der-besten-investitionen-in-die-zukunft-besonders-wenn-finanzielle-mittel-begrenzt-sind\/\" aria-label=\"Read more about Bildung ist eine der besten Investitionen in die Zukunft, besonders wenn finanzielle Mittel begrenzt sind.\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22347 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-blog tag-innovation tag-open-innovation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/innovationsstrategie-2025-mit-left-foot-braking-zur-maximalen-innovation-bei-minimalem-risiko\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-22331\" alt=\"Top-innovationsstragien2025\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-768x432.webp 768w, https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-300x169.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-1024x576.webp 1024w, https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-18x10.webp 18w, https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1.webp 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/innovationsstrategie-2025-mit-left-foot-braking-zur-maximalen-innovation-bei-minimalem-risiko\/\" >\n\t\t\t\tInnovation strategy 2025: With \u2018left-foot braking\u2019 for maximum innovation with minimum risk!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tReinhard Willfort\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 19, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/innovationsstrategie-2025-mit-left-foot-braking-zur-maximalen-innovation-bei-minimalem-risiko\/\" aria-label=\"Read more about Innovationsstrategie 2025: Mit \u201eLeft-foot braking&#8220; zur maximalen Innovation bei minimalem Risiko!\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22062 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-blog tag-innovation tag-open-innovation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/open-innovation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"429\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/blog21_1-768x429.webp\" class=\"attachment-medium_large size-medium_large wp-image-22064\" alt=\"blog21_1\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/blog21_1-768x429.webp 768w, https:\/\/innovation.at\/wp-content\/uploads\/blog21_1-300x168.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/blog21_1-18x10.webp 18w, https:\/\/innovation.at\/wp-content\/uploads\/blog21_1.webp 1025w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/open-innovation\/\" >\n\t\t\t\tOpen innovation - when a flash of inspiration strikes from outside!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tReinhard Willfort\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tNovember 17, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/open-innovation\/\" aria-label=\"Read more about Open Innovation \u2013 wenn der Geistesblitz von au\u00dfen einschl\u00e4gt!\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21987 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-ai tag-blog tag-innovation tag-kuenstliche-intelligenz tag-politik\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/wie-steht-es-um-die-innovationsfahigkeit-politischer-parteien-in-osterreich\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"425\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/blog20_1.webp\" class=\"attachment-medium_large size-medium_large wp-image-21988\" alt=\"blog20_1\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/blog20_1.webp 712w, https:\/\/innovation.at\/wp-content\/uploads\/blog20_1-300x179.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/blog20_1-18x12.webp 18w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/wie-steht-es-um-die-innovationsfahigkeit-politischer-parteien-in-osterreich\/\" >\n\t\t\t\tWhat about the innovative capacity of political parties in Austria?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tReinhard Willfort\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 29, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/wie-steht-es-um-die-innovationsfahigkeit-politischer-parteien-in-osterreich\/\" aria-label=\"Read more about Wie steht es um die Innovationsf\u00e4higkeit politischer Parteien in \u00d6sterreich?\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eae03ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eae03ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f762106\" data-id=\"f762106\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94b626f elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"94b626f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/innovation.at\\\/wp-content\\\/uploads\\\/arrow.json&quot;,&quot;id&quot;:11895,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a8e915 elementor-widget elementor-widget-heading\" data-id=\"1a8e915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to get started with your innovation project and are looking for support? Make an appointment with Reinhard Willfort right here.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-896077c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"896077c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/willfort.at\/kontakt\/#Kontakt\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange appointment with Reinhard<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>10 steps to an innovative company \u27a4 8. Innovation needs networking<\/p>","protected":false},"author":6,"featured_media":16930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","inline_featured_image":false,"footnotes":""},"categories":[94],"tags":[112,30,97],"class_list":["post-16856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blog","tag-innovation","tag-innovatives-unternehmen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovatives Unternehmen - innovation service network<\/title>\n<meta name=\"description\" content=\"Was hei\u00dft eigentlich Innovation und wie setze ich es in meinem Unternehmen um? \u27a4 In 10 Schritten zum innovativen Unternehmen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovation.at\/en\/10-schritte-zum-innovativen-unternehmen-8\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovatives Unternehmen - innovation service network\" \/>\n<meta property=\"og:description\" content=\"Was hei\u00dft eigentlich Innovation und wie setze ich es in meinem Unternehmen um? \u27a4 In 10 Schritten zum innovativen Unternehmen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovation.at\/en\/10-schritte-zum-innovativen-unternehmen-8\/\" \/>\n<meta property=\"og:site_name\" content=\"innovation service network\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-05T09:22:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-11T10:33:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innovation.at\/wp-content\/uploads\/Blog1_1_Was_braucht_es.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1066\" \/>\n\t<meta property=\"og:image:height\" content=\"1052\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Reinhard Willfort\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reinhard Willfort\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/innovation.at\\\/10-schritte-zum-innovativen-unternehmen-8\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/innovation.at\\\/10-schritte-zum-innovativen-unternehmen-8\\\/\"},\"author\":{\"name\":\"Reinhard Willfort\",\"@id\":\"https:\\\/\\\/innovation.at\\\/#\\\/schema\\\/person\\\/d258ccc391f11741cea13c38889bab08\"},\"headline\":\"8. 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