{"id":16676,"date":"2023-10-22T08:12:30","date_gmt":"2023-10-22T08:12:30","guid":{"rendered":"https:\/\/innovation.at\/?p=16676"},"modified":"2023-12-11T10:34:19","modified_gmt":"2023-12-11T10:34:19","slug":"10-schritte-zum-innovativen-unternehmen-6","status":"publish","type":"post","link":"https:\/\/innovation.at\/en\/10-schritte-zum-innovativen-unternehmen-6\/","title":{"rendered":"6. Innovation needs methods and processes"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"16676\" class=\"elementor elementor-16676\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e5951a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e5951a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c888773\" data-id=\"c888773\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-039d0b6 elementor-icon-list--layout-inline elementor-hidden-mobile elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"039d0b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/innovation.at\/en\/case-studies\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6. Innovation needs methods and processes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c518c elementor-widget elementor-widget-heading\" data-id=\"a9c518c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">6. Innovation needs methods and processes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6a575e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6a575e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a6fd0f7\" data-id=\"a6fd0f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3425f63 elementor-widget elementor-widget-text-editor\" data-id=\"3425f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPublication: October 22, 2023\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b627896\" data-id=\"b627896\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4b9bca elementor-widget elementor-widget-text-editor\" data-id=\"d4b9bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAuthor: Reinhard Willfort\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5700fc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5700fc3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f34305\" data-id=\"7f34305\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-291ff52 elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"291ff52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-8de5ffa\" href=\"https:\/\/www.linkedin.com\/newsletters\/leiden-schafft-innovation-7106406530874261504\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9bb6716\" data-id=\"9bb6716\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13b75a3 elementor-widget elementor-widget-text-editor\" data-id=\"13b75a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"translation-block\"><strong>Subscribe to LinkedIN Newsletter: <a href=\"https:\/\/www.linkedin.com\/newsletters\/leiden-schafft-innovation-7106406530874261504\/\" target=\"_blank\" rel=\"noopener\">Leiden:schafft INNOVATION<\/a><\/strong><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca6dc60 elementor-widget elementor-widget-image\" data-id=\"ca6dc60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-1024x724.webp\" class=\"attachment-large size-large wp-image-15992\" alt=\"Blog_10_Schritte\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-1024x724.webp 1024w, https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-300x212.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-768x543.webp 768w, https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-18x12.webp 18w, https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7cdbfd elementor-widget elementor-widget-text-editor\" data-id=\"f7cdbfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In 10 steps to an innovative company<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e2aec1 elementor-widget elementor-widget-text-editor\" data-id=\"0e2aec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An innovation process, especially at the beginning, consists of many iterations, improvements, new ideas and thoughts that are spun on. Here it is important not to have any \"innovation killers\" that extinguish ideas in the creation phase. Innovations must be reflected, communicated and co-developed through feedback loops across company hierarchies and divisions. This works particularly well in networks without hierarchies.<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\" class=\"translation-block\">Anchoring innovation as a process in the company also creates an attraction for employees. More and more people are interested in the future viability of their company and are willing to get involved. Regardless of whether <strong>internal innovation management<\/strong> or <strong>open innovation strategies<\/strong> are used, innovation needs a process logic that provides orientation for all participants. There are different process models, which usually only differ in the number of process steps and decision nodes. In any case, innovation managers are well advised to divide the \"big picture\" into smaller sections in order to obtain plannable work packages. In the simplest case, an innovation goes through five stages, sometimes only four:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5032508 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5032508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t1. Idea generation\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description translation-block\">In many companies, the focus of idea generation and idea development is on increasing efficiency. Especially in management-led companies, savings through the \"company suggestion scheme\" are popular because it is easy to measure the effect. This becomes more difficult with new solutions and new business areas. Here, depending on the life cycle of the solution, patience is required until an idea pays off as an innovation in its realization. A wide variety of creativity methods can be used for systematic idea generation. These methods are based on the basic creativity mechanics of <b>\"brainstorming\"<\/b> or <b>\"brainwriting\"<\/b> or are variations of them. The aim is to generate a creative arc of tension that generates leaps of thought and thus leads to new solutions. If an <b>open innovation strategy<\/b> is pursued, lead users and customers are involved from the very beginning in order to reduce the risk of misdevelopment.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c9012 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"90c9012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t2. Concept development\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description translation-block\">Before an idea reaches this stage, it ideally passes through a strategic filter (with the exception of CIP, where an RoI consideration is usually made). The strategic question is: Does the idea have the potential to support the corporate strategy? This is to prevent the company from losing focus. This is particularly important for <b>niche strategies<\/b>. It is now also a matter of planning the implementation of the idea as an innovation project and also thinking about resources. An initial rough <b>business plan<\/b> and a <b>feasibility check<\/b> provide a good overview for everyone involved, especially decision-makers. If idea protection in the form of <b>property rights<\/b> is targeted, now is the right time. CIP ideas are usually coordinated with those affected directly at the point of impact and prepared for implementation.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9affa84 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9affa84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t3. Idea implementation\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description translation-block\">The technical implementation of ideas is standardized at a very high level in many companies and is therefore usually not too much of a hurdle. Knowledge and competencies are crucial at this stage in order to be able to build a stable solution. For SMEs, cooperation is the order of the day to mobilize additional resources. In industrial production, it may also be necessary to procure new production resources. Depending on the innovation strategy, the involvement of <b>lead users and customers<\/b> may also be useful at this stage in order to get feedback on the first <b>\"Minimum Viable Product\" (MVP)<\/b>. This first usable and viable product usually only has a degree of completion of 80% or more, but it can be tested and revised and further developed with application knowledge. Thus, the final solution is more likely to be a market success than a pure <b>\"market push\"<\/b> product that has sprung from an R&amp;D process.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4deed3 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"a4deed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t4. Commercialization of ideas\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description translation-block\">All stages up to here have cost resources that must be earned again by the solution in the life cycle! The current development must therefore in reality be financed by the \"cash cow\" currently effective on the market. This ensures a stable economic situation for the company at all times. It becomes difficult if no investments are made in innovation during good times with high earnings. This usually means that a <b>drop in sales<\/b> is the trigger for innovation processes, but this may already be too late. Depending on the <b>exploitation strategy<\/b>, different commercialization models can be useful. It can be observed that the global distribution of the different stages of value creation is currently being reduced again and complex solutions are also being successfully produced in Austria. Some companies use licensing models for this phase and only produce knowledge themselves. Digitization can also shorten the path to the customer via <b>web stores<\/b>. In the area of <b>social innovations<\/b>, the company only aims at a balanced budget, the <b>profit orientation<\/b> takes a back seat and is not the goal of the innovation.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3aa5e4 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"c3aa5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t5. Resource reuse\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description translation-block\">For many companies, the innovation process ends at phase 4. The trend toward a <b>circular economy, sustainability and resource conservation<\/b> also requires additional considerations regarding the recycling of the resources used. More and more people also see the negative effects of a solution and make purchasing decisions in this context. End consumers are thus the driving force behind the circular economy and the view of waste is taking on a new dimension. Many disposal sites now call themselves <b>resource parks<\/b> or similar. At this point, a new view of resources comes into play, which can be decisive for the location decision. Those who can already obtain resources from a <b>recycling process<\/b> usually already have a higher \"refinement level,\" by which is meant that it would be expensive and more complex to buy the untreated raw material. This process stage is currently getting a lot of attention and is leading to new ways of looking at global value creation processes, which have been a growing concern for us in recent years. Repair Cafes, Social Innovation, Sharing Economy, etc. are current trends that have an increasing impact on entrepreneurial innovation.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf29851 elementor-widget elementor-widget-text-editor\" data-id=\"bf29851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">It is obvious that an idea generation process organized with a collective, i.e. with many <strong>thinking heads<\/strong>, is more effective and diverse. This also promotes the culture of innovation in the company. Innovation can be erratic and disruptive or continuous. A leap innovation usually triggers profound changes in work systems, processes and technologies and therefore requires sufficient <strong>resources<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a54e746 elementor-widget elementor-widget-image\" data-id=\"a54e746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"482\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/Schritt_6-1024x617.webp\" class=\"attachment-large size-large wp-image-16679\" alt=\"Blog1_6_Methoden\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/Schritt_6-1024x617.webp 1024w, https:\/\/innovation.at\/wp-content\/uploads\/Schritt_6-300x181.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/Schritt_6-768x463.webp 768w, https:\/\/innovation.at\/wp-content\/uploads\/Schritt_6-1536x926.webp 1536w, https:\/\/innovation.at\/wp-content\/uploads\/Schritt_6-18x12.webp 18w, https:\/\/innovation.at\/wp-content\/uploads\/Schritt_6.webp 1792w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e7610 elementor-widget elementor-widget-text-editor\" data-id=\"74e7610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Continuous improvement process vs. leap innovations<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-161aff2 elementor-widget elementor-widget-text-editor\" data-id=\"161aff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Innovation leaps are also more error-prone and take longer to achieve optimal performance. This is where continuous improvement (CIP) helps eliminate errors. The performance of the <strong>leap innovation<\/strong> or \"disruptive innovation\" can thus be optimized and increased more quickly.<\/p><p>The continuous improvement process (CIP) is a systematic approach to the continuous improvement of processes, products and services in a company. CIP can follow, for example, a Plan-Do-Check-Act (PDCA) cycle consisting of the following four steps:<\/p><ul><li><b><strong><span style=\"color: #e6293f;\"> Plan:<\/span><\/strong><\/b> In this step, goals and measures for improving the process are defined. Customer expectations and market requirements should also be taken into account.<\/li><li><b><strong><span style=\"color: #e6293f;\">Do:<\/span><\/strong><\/b> In this step, the planned measures are implemented and the improvements are carried out. All employees involved should be included to contribute their ideas and know-how to the process.<\/li><li><b><strong><span style=\"color: #e6293f;\">Check:<\/span><\/strong><\/b> In this step, the results of the implemented measures are measured and analyzed. The results should be compared with the planned goals to verify whether the measures were successful.<\/li><li><b><strong><span style=\"color: #e6293f;\">Act:<\/span><\/strong><\/b>\u00a0In this step, the results of the analysis are used to further improve the process. To this end, new measures are planned and implemented to make the process even more efficient and effective.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cd159 elementor-widget elementor-widget-text-editor\" data-id=\"42cd159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CIP is a continuous process that is always repeated and must respond to new challenges and changes in the company.Through CIP, companies can continuously improve their processes and thereby increase their efficiency, quality and possibly customer satisfaction.<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\" class=\"translation-block\">Finally, I would like to emphasize that a linear idealized sequence is hardly possible in the development of complex solutions.Today more than ever, early feedback is needed, ideally from users. <strong>Design thinking<\/strong> as a method and thought model has also found its way into our latitudes and is highly agile and user-centric in its approach. The uncompromising involvement of the customers does bring the risk that the <strong>degree of innovation<\/strong> may not be as ambitious, but in the end you have solutions that have been developed with the <strong>feedback and knowledge of the users<\/strong>. The risk of failure is reduced to a minimum.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8159250 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"8159250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"If I had asked the customers, faster horses would have been the solution\" \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Henry Ford<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7675e79 elementor-widget elementor-widget-text-editor\" data-id=\"7675e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\" class=\"translation-block\">However, you can of course incorporate other lateral thinkers into the process to increase the degree of innovation. With <strong>digital tools and AI<\/strong>, you can live even more agility and creativity, but that will be the focus of the 7th article in this series.<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\">As always, I look forward to feedback and wish you a relaxing and creative Sunday!<\/p><p style=\"font-weight: var(--artdeco-reset-typography-font-weight-normal);\"><i><em>Reinhard Willfort, Innovation Doctor <\/em><\/i><strong><em><a href=\"http:\/\/www.willfort.at\">www.willfort.at<\/a><\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac6c256 elementor-widget elementor-widget-text-editor\" data-id=\"ac6c256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Note for those interested in innovation: <strong>\"Running Innovative\" Coaching Day<\/strong>. With the unique setup \"Running Innovative\" (also hiking) we combine mental and physical activity to generate new goals and ideas for you and\/or your company together. <a href=\"https:\/\/willfort.at\/#Laufend-Innovativ\" target=\"_self\">https:\/\/willfort.at\/#Laufend-Innovativ<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb820f elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"bbb820f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Teilen auf facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Teilen auf twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Teilen auf linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Teilen auf whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Teilen auf email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d56c3ed elementor-hidden-tablet\" data-id=\"d56c3ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ce59cf elementor-widget elementor-widget-heading\" data-id=\"5ce59cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More blog posts:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46fa25a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"46fa25a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f374b98 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"f374b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:60,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22700 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-news category-slider-2-startseite tag-innovation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/erfolgreiche-einfuehrung-von-ki-als-kollektiver-innovationsprozess\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/1746312347124-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-22702\" alt=\"\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/1746312347124-768x432.png 768w, https:\/\/innovation.at\/wp-content\/uploads\/1746312347124-300x169.png 300w, https:\/\/innovation.at\/wp-content\/uploads\/1746312347124-1024x576.png 1024w, https:\/\/innovation.at\/wp-content\/uploads\/1746312347124-18x10.png 18w, https:\/\/innovation.at\/wp-content\/uploads\/1746312347124.png 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/erfolgreiche-einfuehrung-von-ki-als-kollektiver-innovationsprozess\/\" >\n\t\t\t\tErfolgreiche Einf\u00fchrung von KI als kollektiver Innovationsprozess\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tBarbara Hofer\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMay 5, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/erfolgreiche-einfuehrung-von-ki-als-kollektiver-innovationsprozess\/\" aria-label=\"Read more about Erfolgreiche Einf\u00fchrung von KI als kollektiver Innovationsprozess\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22541 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-news category-slider-2-startseite tag-innovation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/schwarmintelligenz-trifft-auf-kuenstliche-intelligenz-erfolgsrezept-fuer-revolutionaere-innovationen\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/1742076336635-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22546\" alt=\"\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/1742076336635-768x432.jpg 768w, https:\/\/innovation.at\/wp-content\/uploads\/1742076336635-300x169.jpg 300w, https:\/\/innovation.at\/wp-content\/uploads\/1742076336635-18x10.jpg 18w, https:\/\/innovation.at\/wp-content\/uploads\/1742076336635.jpg 920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/schwarmintelligenz-trifft-auf-kuenstliche-intelligenz-erfolgsrezept-fuer-revolutionaere-innovationen\/\" >\n\t\t\t\tSchwarmintelligenz trifft auf K\u00fcnstliche Intelligenz &#8211; Erfolgsrezept f\u00fcr revolution\u00e4re Innovationen\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tBarbara Hofer\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 18, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/schwarmintelligenz-trifft-auf-kuenstliche-intelligenz-erfolgsrezept-fuer-revolutionaere-innovationen\/\" aria-label=\"Read more about Schwarmintelligenz trifft auf K\u00fcnstliche Intelligenz &#8211; Erfolgsrezept f\u00fcr revolution\u00e4re Innovationen\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22413 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-blog tag-innovation tag-open-innovation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/bildung-ist-eine-der-besten-investitionen-in-die-zukunft-besonders-wenn-finanzielle-mittel-begrenzt-sind\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"399\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/1739064437997.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22418\" alt=\"\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/1739064437997.jpg 711w, https:\/\/innovation.at\/wp-content\/uploads\/1739064437997-300x168.jpg 300w, https:\/\/innovation.at\/wp-content\/uploads\/1739064437997-18x10.jpg 18w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/bildung-ist-eine-der-besten-investitionen-in-die-zukunft-besonders-wenn-finanzielle-mittel-begrenzt-sind\/\" >\n\t\t\t\tBildung ist eine der besten Investitionen in die Zukunft, besonders wenn finanzielle Mittel begrenzt sind.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tBarbara Hofer\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 11, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/bildung-ist-eine-der-besten-investitionen-in-die-zukunft-besonders-wenn-finanzielle-mittel-begrenzt-sind\/\" aria-label=\"Read more about Bildung ist eine der besten Investitionen in die Zukunft, besonders wenn finanzielle Mittel begrenzt sind.\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22347 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-blog tag-innovation tag-open-innovation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/innovationsstrategie-2025-mit-left-foot-braking-zur-maximalen-innovation-bei-minimalem-risiko\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-22331\" alt=\"Top-innovationsstragien2025\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-768x432.webp 768w, https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-300x169.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-1024x576.webp 1024w, https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-18x10.webp 18w, https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1.webp 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/innovationsstrategie-2025-mit-left-foot-braking-zur-maximalen-innovation-bei-minimalem-risiko\/\" >\n\t\t\t\tInnovation strategy 2025: With \u2018left-foot braking\u2019 for maximum innovation with minimum risk!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tReinhard Willfort\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 19, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/innovationsstrategie-2025-mit-left-foot-braking-zur-maximalen-innovation-bei-minimalem-risiko\/\" aria-label=\"Read more about Innovationsstrategie 2025: Mit \u201eLeft-foot braking&#8220; zur maximalen Innovation bei minimalem Risiko!\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22062 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-blog tag-innovation tag-open-innovation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/open-innovation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"429\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/blog21_1-768x429.webp\" class=\"attachment-medium_large size-medium_large wp-image-22064\" alt=\"blog21_1\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/blog21_1-768x429.webp 768w, https:\/\/innovation.at\/wp-content\/uploads\/blog21_1-300x168.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/blog21_1-18x10.webp 18w, https:\/\/innovation.at\/wp-content\/uploads\/blog21_1.webp 1025w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/open-innovation\/\" >\n\t\t\t\tOpen innovation - when a flash of inspiration strikes from outside!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tReinhard Willfort\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tNovember 17, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/open-innovation\/\" aria-label=\"Read more about Open Innovation \u2013 wenn der Geistesblitz von au\u00dfen einschl\u00e4gt!\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21987 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-ai tag-blog tag-innovation tag-kuenstliche-intelligenz tag-politik\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/wie-steht-es-um-die-innovationsfahigkeit-politischer-parteien-in-osterreich\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"425\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/blog20_1.webp\" class=\"attachment-medium_large size-medium_large wp-image-21988\" alt=\"blog20_1\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/blog20_1.webp 712w, https:\/\/innovation.at\/wp-content\/uploads\/blog20_1-300x179.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/blog20_1-18x12.webp 18w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/wie-steht-es-um-die-innovationsfahigkeit-politischer-parteien-in-osterreich\/\" >\n\t\t\t\tWhat about the innovative capacity of political parties in Austria?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tReinhard Willfort\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 29, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/wie-steht-es-um-die-innovationsfahigkeit-politischer-parteien-in-osterreich\/\" aria-label=\"Read more about Wie steht es um die Innovationsf\u00e4higkeit politischer Parteien in \u00d6sterreich?\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eae03ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eae03ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f762106\" data-id=\"f762106\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94b626f elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"94b626f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/innovation.at\\\/wp-content\\\/uploads\\\/arrow.json&quot;,&quot;id&quot;:11895,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a8e915 elementor-widget elementor-widget-heading\" data-id=\"1a8e915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to get started with your innovation project and are looking for support? Make an appointment with Reinhard Willfort right here.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-896077c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"896077c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/willfort.at\/kontakt\/#Kontakt\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange appointment with Reinhard<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>10 steps to an innovative company \u27a4 6. Innovation needs methods and processes<\/p>","protected":false},"author":6,"featured_media":16679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","inline_featured_image":false,"footnotes":""},"categories":[94],"tags":[112,30,97],"class_list":["post-16676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blog","tag-innovation","tag-innovatives-unternehmen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovatives Unternehmen - innovation service network<\/title>\n<meta name=\"description\" content=\"Was hei\u00dft eigentlich Innovation und wie setze ich es in meinem Unternehmen um? \u27a4 In 10 Schritten zum innovativen Unternehmen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovation.at\/en\/10-schritte-zum-innovativen-unternehmen-6\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovatives Unternehmen - innovation service network\" \/>\n<meta property=\"og:description\" content=\"Was hei\u00dft eigentlich Innovation und wie setze ich es in meinem Unternehmen um? \u27a4 In 10 Schritten zum innovativen Unternehmen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovation.at\/en\/10-schritte-zum-innovativen-unternehmen-6\/\" \/>\n<meta property=\"og:site_name\" content=\"innovation service network\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-22T08:12:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-11T10:34:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innovation.at\/wp-content\/uploads\/Blog1_1_Was_braucht_es.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1066\" \/>\n\t<meta property=\"og:image:height\" content=\"1052\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Reinhard Willfort\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reinhard Willfort\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/innovation.at\\\/10-schritte-zum-innovativen-unternehmen-6\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/innovation.at\\\/10-schritte-zum-innovativen-unternehmen-6\\\/\"},\"author\":{\"name\":\"Reinhard Willfort\",\"@id\":\"https:\\\/\\\/innovation.at\\\/#\\\/schema\\\/person\\\/d258ccc391f11741cea13c38889bab08\"},\"headline\":\"6. 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