{"id":16049,"date":"2023-09-24T10:37:10","date_gmt":"2023-09-24T10:37:10","guid":{"rendered":"https:\/\/innovation.at\/?p=16049"},"modified":"2023-12-11T10:36:49","modified_gmt":"2023-12-11T10:36:49","slug":"10-schritte-zum-innovativen-unternehmen-2","status":"publish","type":"post","link":"https:\/\/innovation.at\/en\/10-schritte-zum-innovativen-unternehmen-2\/","title":{"rendered":"2. Innovation needs strategy"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"16049\" class=\"elementor elementor-16049\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e5951a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e5951a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c888773\" data-id=\"c888773\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-039d0b6 elementor-icon-list--layout-inline elementor-hidden-mobile elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"039d0b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/innovation.at\/en\/case-studies\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Innovation needs strategy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c518c elementor-widget elementor-widget-heading\" data-id=\"a9c518c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">2. Innovation needs strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6a575e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6a575e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a6fd0f7\" data-id=\"a6fd0f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3425f63 elementor-widget elementor-widget-text-editor\" data-id=\"3425f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPublication: September 24, 2023\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b627896\" data-id=\"b627896\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4b9bca elementor-widget elementor-widget-text-editor\" data-id=\"d4b9bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAuthor: Reinhard Willfort\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5700fc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5700fc3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f34305\" data-id=\"7f34305\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-291ff52 elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"291ff52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-8de5ffa\" href=\"https:\/\/www.linkedin.com\/newsletters\/leiden-schafft-innovation-7106406530874261504\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9bb6716\" data-id=\"9bb6716\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13b75a3 elementor-widget elementor-widget-text-editor\" data-id=\"13b75a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"translation-block\"><strong>Subscribe to LinkedIN Newsletter: <a href=\"https:\/\/www.linkedin.com\/newsletters\/leiden-schafft-innovation-7106406530874261504\/\" target=\"_blank\" rel=\"noopener\">Leiden:schafft INNOVATION<\/a><\/strong><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca6dc60 elementor-widget elementor-widget-image\" data-id=\"ca6dc60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-1024x724.webp\" class=\"attachment-large size-large wp-image-15992\" alt=\"Blog_10_Schritte\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-1024x724.webp 1024w, https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-300x212.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-768x543.webp 768w, https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-18x12.webp 18w, https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7cdbfd elementor-widget elementor-widget-text-editor\" data-id=\"f7cdbfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In 10 steps to an innovative company<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8159250 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"8159250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"If you don't know the port you're sailing into, no wind is right for you.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Lucius Annaeus Seneca<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e2aec1 elementor-widget elementor-widget-text-editor\" data-id=\"0e2aec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Strategy is defined as the fundamental, long-term behavior and combination of measures for achieving long-term goals (Gabler Wirtschaftslexikon). Originally, the term comes from the military. More than 20 years ago in my studies at the TU-Graz, a time horizon of 10 years was suggested for <strong>strategic planning.<\/strong><\/p><p>10 years is a long time. Anyone who can still pull a strategy paper for 2023 from 2013 out of their drawer today will find little of what is currently moving us. Today, strategy development means planning about 3 years into the future. The rapid development of new technologies, shorter product life cycles and disruptive business models makes it almost impossible to plan for the longer term. Added to this are spontaneous geopolitical events that hardly anyone could have foreseen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f07c39a elementor-widget elementor-widget-heading\" data-id=\"f07c39a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What impact does this development have on innovation management and innovative companies?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e7610 elementor-widget elementor-widget-text-editor\" data-id=\"74e7610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><em>\"If we want everything to remain as it is, then it is necessary for everything to change\" - <\/em>[Giuseppe Tomasi di Lampedusa]. This legendary phrase provides a coherent motivation for the high importance of corporate innovation management. For companies that are fundamentally built <strong>to be stable<\/strong>, change at ever shorter intervals leads to major challenges. Internal changes must be well planned and follow a long-term red line. At the operational level, spontaneous changes otherwise tend to create chaos and uncertainty. Those who only plan from one order to the next quickly run the risk of losing focus. Strategic planning and innovation management are thus moving to the center of entrepreneurial activities (a matter for the boss) and will affect all industries in the foreseeable future. Terms such as agility, innovation and resilience can be found in many headlines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5966c68 elementor-widget elementor-widget-heading\" data-id=\"5966c68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you develop an (innovation) strategy?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d6c96 elementor-widget elementor-widget-text-editor\" data-id=\"69d6c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The basic sequence for strategy development is simplified:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69d5ed elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b69d5ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Where do we stand?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Where are we heading?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm113.9 231L234.4 103.5c-9.4-9.4-24.6-9.4-33.9 0l-17 17c-9.4 9.4-9.4 24.6 0 33.9L285.1 256 183.5 357.6c-9.4 9.4-9.4 24.6 0 33.9l17 17c9.4 9.4 24.6 9.4 33.9 0L369.9 273c9.4-9.4 9.4-24.6 0-34z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How do we get there?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e121b97 elementor-widget elementor-widget-text-editor\" data-id=\"e121b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ideally, this results in a strong and clear positioning and a basis for entrepreneurial decisions that are effective in the longer term. For innovative companies, the innovation strategy must also be derived from this. This is particularly important for innovation leaders in the industry. The innovation strategy determines how the new thing in the company will come about and how many resources one is prepared to use for it, and much more. An innovation leader must be willing to take high risks. The reward for this is high visibility on the market and a monopoly position when launching new solutions. Thus, innovation also relativizes a price discussion at launch. The first on the market can thus determine the price corridor for new solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30d8f03 elementor-widget elementor-widget-text-editor\" data-id=\"30d8f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"translation-block\">A company's <strong>innovation strategy<\/strong> is part of its corporate strategy and should address the following six points, including <strong>strategic positioning<\/strong>:<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0853a39 elementor-widget elementor-widget-image\" data-id=\"0853a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"668\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/Blog1_2_2_Strategie-1024x855.webp\" class=\"attachment-large size-large wp-image-14051\" alt=\"Blog3_Strategie\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/Blog1_2_2_Strategie-1024x855.webp 1024w, https:\/\/innovation.at\/wp-content\/uploads\/Blog1_2_2_Strategie-300x251.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/Blog1_2_2_Strategie-768x641.webp 768w, https:\/\/innovation.at\/wp-content\/uploads\/Blog1_2_2_Strategie-1536x1283.webp 1536w, https:\/\/innovation.at\/wp-content\/uploads\/Blog1_2_2_Strategie-14x12.webp 14w, https:\/\/innovation.at\/wp-content\/uploads\/Blog1_2_2_Strategie.webp 1710w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c7147 elementor-widget elementor-widget-heading\" data-id=\"e5c7147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key aspects of an innovation strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8518c67 elementor-widget elementor-widget-text-editor\" data-id=\"8518c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Each of these points can have different characteristics (see figure), and not all of them can be combined. It is important that strategies are evaluated and questioned on an ongoing basis. In highly dynamic industries, it can make sense to look at the \"strategic fit\" at least twice a year or even every quarter. It is also important to communicate strategies to all heads in the company in the sense of a future-oriented corporate culture. Those who want to delve deeper into the topic should read the classic <strong>\"Blue Ocean Strategy\"<\/strong> - [W. Chan Kim and Ren\u00e9e Mauborgne], or also the more recent edition <strong>\"Blue Ocean Shift\"<\/strong>, where more space is given to implementation.<\/p><p class=\"translation-block\">Innovation strategies are not only important for companies, but also for regions or nations. And innovation strategies should be implemented through measures that can be measured. Experience shows that this task often does not have the highest priority. For example, who can answer the question of where Austria as a nation should be in 3 years (i.e. 2026) and what strategies and measures will be pursued to achieve this?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f186005 elementor-widget elementor-widget-text-editor\" data-id=\"f186005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong>Example 1<\/strong>: A look back at the year 2010 and the related document <a href=\"https:\/\/www.parlament.gv.at\/dokument\/XXIV\/I\/1155\/imfname_213350.pdf\" target=\"_blank\" rel=\"noopener\">\"Der Weg zum Innovation Leader\"<\/a>, Strategie der Bundesregierung f\u00fcr Forschung, Technologie und Innovation\" provides a quite conclusive strategy document on 46 pages. At that time, Austria was ranked 7th in the <a href=\"https:\/\/research-and-innovation.ec.europa.eu\/statistics\/performance-indicators\/european-innovation-scoreboard_en\" target=\"_blank\" rel=\"noopener\">\"European Innovation Scoreboard 2010\"<\/a> as an \"Innovation Follower\" with the goal of catching up with the \"Innovation Leaders\" (e.g. Sweden, Denmark, Finland). Specifically, a research rate of 4% was envisaged, but this was toned down to 3.76% R&amp;D rate because of the economic situation at the time. Basically, I don't think this figure is very meaningful because it is only an input indicator, but the R&amp;D rate is at least easily measurable. Thus, high spending in this segment is basically viewed positively, even if this does not reflect the most recently surveyed mood of the Austrians:inside on the subject of science.<\/p><p>The result in 2020 was ultimately a 3.19% R&amp;D rate and 8th place at EU level. So we have moved, but in the wrong direction. At this point, it should be mentioned that Switzerland, as a non-EU country, would be in undisputed first place in this evaluation, and has been for years.<\/p><p class=\"translation-block\">What was the consequence of the results of the RTI Strategy 2020? Austria's new <a href=\"https:\/\/www.bundeskanzleramt.gv.at\/themen\/forschungskoordination_fti.html\" target=\"_blank\" rel=\"noopener\">\"RTI Strategy 2030\"<\/a> from 2020 surprisingly has only 11 pages of content and the day-to-day actionism heralded by the pandemic unfortunately still dominates events to the detriment of longer-term planning.<\/p><p class=\"translation-block\"><strong>Example 2:<\/strong> At the corporate level, I would like to cite the innovation strategy of \u00d6sterreichische Post AG as an example. As early as 2011, \u00d6sterreichische Post AG was the first parcel logistics company to focus on CO2-neutral delivery. Based on the sustainability focus (positioning), numerous innovation measures were launched, including tackling the issue of disposable packaging. As a result of the Corona pandemic, the number of parcels transported increased sharply and so did the number of disposable packages, which ended up in the waste paper container after a single use. To counteract the negative impact on people and the environment and to find a customer-oriented solution, an open innovation strategy was pursued: Customers and partners were invited to contribute their ideas and suggestions in a <a href=\"https:\/\/innovation.at\/en\/open-innovation-oesterreichische-post\/\" target=\"_self\">crowdsourcing idea initiative<\/a> and later in innovation workshops. Initial tests were quickly carried out with prototypes, which ultimately led to the reusable <a href=\"https:\/\/www.post.at\/p\/c\/postloop\" target=\"_blank\" rel=\"noopener\">\"Loop\"<\/a> solution.\n\nTranslated with www.DeepL.com\/Translator (free version)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561504c elementor-widget elementor-widget-heading\" data-id=\"561504c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why is it important to have an innovation strategy as a foundation charge of longer-term orientation?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cd159 elementor-widget elementor-widget-text-editor\" data-id=\"42cd159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Anyone involved in idea management in a company needs filters to select good ideas. Anyone planning the training and development of employees should also know what will be important in the longer term. One of the first filters for prioritization should therefore be the <strong>strategic filter<\/strong>. The development of strategies also requires an examination of trends. Currently, we have the (felt 5th) hype around the topic of artificial intelligence and the topic of sustainability as important drivers. The \"long waves of the business cycle\", a theory first published by Nikolai Kondratieff in 1926, are only suitable for rough orientation. Currently, people are puzzling over what will dominate the 6th cycle (health seems obvious).<\/p><p class=\"translation-block\">Strategic planning will (have to) take place in ever shorter planning cycles and commercial success is more likely to occur if several sustainable trends favor the use of the new solution by customers. Digitalization today provides the opportunity to design the implementation of ideas in high interactivity with the target group. This can reduce the innovation risk to a minimum. I will discuss this in step 7 <strong>\"Innovation needs a digital basis\"<\/strong>.<\/p><p>Does your company already have an innovation strategy or strategic measures? Which trends are of particular importance for your company? How can you recognize a good innovation strategy?<\/p><p>I look forward to feedback and wish you a relaxing and creative Sunday!<\/p><p><i><em>Reinhard Willfort, Innovation Doctor, <\/em><\/i><a href=\"https:\/\/willfort.at\/\" target=\"_blank\" rel=\"noopener\"><strong><em>www.willfort.at<\/em><\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb820f elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"bbb820f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn 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elementor-hidden-tablet\" data-id=\"d56c3ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ce59cf elementor-widget elementor-widget-heading\" data-id=\"5ce59cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More blog posts:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46fa25a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"46fa25a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f374b98 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"f374b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:60,&quot;sizes&quot;:[]},&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22700 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-news category-slider-2-startseite tag-innovation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/erfolgreiche-einfuehrung-von-ki-als-kollektiver-innovationsprozess\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/1746312347124-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-22702\" alt=\"\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/1746312347124-768x432.png 768w, https:\/\/innovation.at\/wp-content\/uploads\/1746312347124-300x169.png 300w, https:\/\/innovation.at\/wp-content\/uploads\/1746312347124-1024x576.png 1024w, https:\/\/innovation.at\/wp-content\/uploads\/1746312347124-18x10.png 18w, https:\/\/innovation.at\/wp-content\/uploads\/1746312347124.png 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/erfolgreiche-einfuehrung-von-ki-als-kollektiver-innovationsprozess\/\" >\n\t\t\t\tErfolgreiche Einf\u00fchrung von KI als kollektiver Innovationsprozess\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tBarbara Hofer\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMay 5, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/erfolgreiche-einfuehrung-von-ki-als-kollektiver-innovationsprozess\/\" aria-label=\"Read more about Erfolgreiche Einf\u00fchrung von KI als kollektiver Innovationsprozess\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22541 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-news category-slider-2-startseite tag-innovation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/schwarmintelligenz-trifft-auf-kuenstliche-intelligenz-erfolgsrezept-fuer-revolutionaere-innovationen\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/1742076336635-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22546\" alt=\"\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/1742076336635-768x432.jpg 768w, https:\/\/innovation.at\/wp-content\/uploads\/1742076336635-300x169.jpg 300w, https:\/\/innovation.at\/wp-content\/uploads\/1742076336635-18x10.jpg 18w, https:\/\/innovation.at\/wp-content\/uploads\/1742076336635.jpg 920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/schwarmintelligenz-trifft-auf-kuenstliche-intelligenz-erfolgsrezept-fuer-revolutionaere-innovationen\/\" >\n\t\t\t\tSchwarmintelligenz trifft auf K\u00fcnstliche Intelligenz &#8211; Erfolgsrezept f\u00fcr revolution\u00e4re Innovationen\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tBarbara Hofer\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 18, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/schwarmintelligenz-trifft-auf-kuenstliche-intelligenz-erfolgsrezept-fuer-revolutionaere-innovationen\/\" aria-label=\"Read more about Schwarmintelligenz trifft auf K\u00fcnstliche Intelligenz &#8211; Erfolgsrezept f\u00fcr revolution\u00e4re Innovationen\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22413 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-blog tag-innovation tag-open-innovation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/bildung-ist-eine-der-besten-investitionen-in-die-zukunft-besonders-wenn-finanzielle-mittel-begrenzt-sind\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"399\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/1739064437997.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22418\" alt=\"\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/1739064437997.jpg 711w, https:\/\/innovation.at\/wp-content\/uploads\/1739064437997-300x168.jpg 300w, https:\/\/innovation.at\/wp-content\/uploads\/1739064437997-18x10.jpg 18w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/bildung-ist-eine-der-besten-investitionen-in-die-zukunft-besonders-wenn-finanzielle-mittel-begrenzt-sind\/\" >\n\t\t\t\tBildung ist eine der besten Investitionen in die Zukunft, besonders wenn finanzielle Mittel begrenzt sind.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tBarbara Hofer\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 11, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/bildung-ist-eine-der-besten-investitionen-in-die-zukunft-besonders-wenn-finanzielle-mittel-begrenzt-sind\/\" aria-label=\"Read more about Bildung ist eine der besten Investitionen in die Zukunft, besonders wenn finanzielle Mittel begrenzt sind.\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22347 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-blog tag-innovation tag-open-innovation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/innovationsstrategie-2025-mit-left-foot-braking-zur-maximalen-innovation-bei-minimalem-risiko\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-22331\" alt=\"Top-innovationsstragien2025\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-768x432.webp 768w, https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-300x169.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-1024x576.webp 1024w, https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-18x10.webp 18w, https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1.webp 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/innovationsstrategie-2025-mit-left-foot-braking-zur-maximalen-innovation-bei-minimalem-risiko\/\" >\n\t\t\t\tInnovation strategy 2025: With \u2018left-foot braking\u2019 for maximum innovation with minimum risk!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tReinhard Willfort\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 19, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/innovationsstrategie-2025-mit-left-foot-braking-zur-maximalen-innovation-bei-minimalem-risiko\/\" aria-label=\"Read more about Innovationsstrategie 2025: Mit \u201eLeft-foot braking&#8220; zur maximalen Innovation bei minimalem Risiko!\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22062 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-blog tag-innovation tag-open-innovation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/open-innovation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"429\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/blog21_1-768x429.webp\" class=\"attachment-medium_large size-medium_large wp-image-22064\" alt=\"blog21_1\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/blog21_1-768x429.webp 768w, https:\/\/innovation.at\/wp-content\/uploads\/blog21_1-300x168.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/blog21_1-18x10.webp 18w, https:\/\/innovation.at\/wp-content\/uploads\/blog21_1.webp 1025w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/open-innovation\/\" >\n\t\t\t\tOpen innovation - when a flash of inspiration strikes from outside!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tReinhard Willfort\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tNovember 17, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/open-innovation\/\" aria-label=\"Read more about Open Innovation \u2013 wenn der Geistesblitz von au\u00dfen einschl\u00e4gt!\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21987 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-ai tag-blog tag-innovation tag-kuenstliche-intelligenz tag-politik\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/wie-steht-es-um-die-innovationsfahigkeit-politischer-parteien-in-osterreich\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"425\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/blog20_1.webp\" class=\"attachment-medium_large size-medium_large wp-image-21988\" alt=\"blog20_1\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/blog20_1.webp 712w, https:\/\/innovation.at\/wp-content\/uploads\/blog20_1-300x179.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/blog20_1-18x12.webp 18w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/wie-steht-es-um-die-innovationsfahigkeit-politischer-parteien-in-osterreich\/\" >\n\t\t\t\tWhat about the innovative capacity of political parties in Austria?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tReinhard Willfort\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 29, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/wie-steht-es-um-die-innovationsfahigkeit-politischer-parteien-in-osterreich\/\" aria-label=\"Read more about Wie steht es um die Innovationsf\u00e4higkeit politischer Parteien in \u00d6sterreich?\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eae03ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eae03ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f762106\" data-id=\"f762106\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94b626f elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"94b626f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/innovation.at\\\/wp-content\\\/uploads\\\/arrow.json&quot;,&quot;id&quot;:11895,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a8e915 elementor-widget elementor-widget-heading\" data-id=\"1a8e915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to get started with your innovation project and are looking for support? Make an appointment with Reinhard Willfort right here.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-896077c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"896077c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/willfort.at\/kontakt\/#Kontakt\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange appointment with Reinhard<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In 10 steps to an innovative company \u27a4 2. Innovation needs strategy<\/p>","protected":false},"author":6,"featured_media":14051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","inline_featured_image":false,"footnotes":""},"categories":[94],"tags":[112,30,97],"class_list":["post-16049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blog","tag-innovation","tag-innovatives-unternehmen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovatives Unternehmen - innovation service network<\/title>\n<meta name=\"description\" content=\"Was hei\u00dft eigentlich Innovation und wie setze ich es in meinem Unternehmen um? \u27a4 In 10 Schritten zum innovativen Unternehmen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovation.at\/en\/10-schritte-zum-innovativen-unternehmen-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovatives Unternehmen - innovation service network\" \/>\n<meta property=\"og:description\" content=\"Was hei\u00dft eigentlich Innovation und wie setze ich es in meinem Unternehmen um? \u27a4 In 10 Schritten zum innovativen Unternehmen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovation.at\/en\/10-schritte-zum-innovativen-unternehmen-2\/\" \/>\n<meta property=\"og:site_name\" content=\"innovation service network\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-24T10:37:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-11T10:36:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innovation.at\/wp-content\/uploads\/Blog1_1_Was_braucht_es.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1066\" \/>\n\t<meta property=\"og:image:height\" content=\"1052\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Reinhard Willfort\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reinhard Willfort\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/innovation.at\\\/10-schritte-zum-innovativen-unternehmen-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/innovation.at\\\/10-schritte-zum-innovativen-unternehmen-2\\\/\"},\"author\":{\"name\":\"Reinhard Willfort\",\"@id\":\"https:\\\/\\\/innovation.at\\\/#\\\/schema\\\/person\\\/d258ccc391f11741cea13c38889bab08\"},\"headline\":\"2. 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