{"id":15990,"date":"2023-09-17T09:29:58","date_gmt":"2023-09-17T09:29:58","guid":{"rendered":"https:\/\/innovation.at\/?p=15990"},"modified":"2023-12-11T10:37:14","modified_gmt":"2023-12-11T10:37:14","slug":"10-schritte-zum-innovativen-unternehmen-1","status":"publish","type":"post","link":"https:\/\/innovation.at\/en\/10-schritte-zum-innovativen-unternehmen-1\/","title":{"rendered":"1. Innovation is a matter for the boss"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15990\" class=\"elementor elementor-15990\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e5951a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e5951a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c888773\" data-id=\"c888773\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-039d0b6 elementor-icon-list--layout-inline elementor-hidden-mobile elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"039d0b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/innovation.at\/en\/case-studies\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Innovation is a matter for the boss<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c518c elementor-widget elementor-widget-heading\" data-id=\"a9c518c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">1. Innovation is a matter for the boss<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d5874e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d5874e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-acb2d18\" data-id=\"acb2d18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49d3e95 elementor-widget elementor-widget-text-editor\" data-id=\"49d3e95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPublication: September 17, 2023\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f93ef3\" data-id=\"7f93ef3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5372f8 elementor-widget elementor-widget-text-editor\" data-id=\"f5372f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAuthor: Reinhard Willfort\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-62a2388 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62a2388\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-06b1556\" data-id=\"06b1556\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f93ecd elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"0f93ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-8de5ffa\" href=\"https:\/\/www.linkedin.com\/newsletters\/leiden-schafft-innovation-7106406530874261504\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-22c1aa5\" data-id=\"22c1aa5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9133c97 elementor-widget elementor-widget-text-editor\" data-id=\"9133c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"translation-block\"><strong>Subscribe to LinkedIN Newsletter: <a href=\"https:\/\/www.linkedin.com\/newsletters\/leiden-schafft-innovation-7106406530874261504\/\" target=\"_blank\" rel=\"noopener\">Leiden:schafft INNOVATION<\/a><\/strong><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca6dc60 elementor-widget elementor-widget-image\" data-id=\"ca6dc60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-1024x724.webp\" class=\"attachment-large size-large wp-image-15992\" alt=\"Blog_10_Schritte\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-1024x724.webp 1024w, https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-300x212.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-768x543.webp 768w, https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte-18x12.webp 18w, https:\/\/innovation.at\/wp-content\/uploads\/zehn_schritte.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c20bc elementor-widget elementor-widget-text-editor\" data-id=\"98c20bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In 10 steps to an innovative company<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8159250 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"8159250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"You only fly as far as you already are in your head\".\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Jens Weisflog, former ski jumper<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5966c68 elementor-widget elementor-widget-heading\" data-id=\"5966c68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What does a company's ability to innovate have to do with competitive sports?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e2aec1 elementor-widget elementor-widget-text-editor\" data-id=\"0e2aec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Especially in team sports, where \"team spirit\" is the basis for success, I see many parallels: Just as  <strong>innovation in companies affects EVERYONE,<\/strong> a team can only be successful if everyone is fully committed and energized. And there are key roles: e.g. captain and coach!<\/p><p class=\"translation-block\">These key roles for innovation in companies are played by the top management and in particular by the managing directors, in family businesses often also by the owners. Many focal points in companies are already \"matters for the boss,\" e.g., finance, human resources, customer acquisition. Recently, digitalization, sustainability and the circular economy have been added to this list. All of the aforementioned topics have an impact on the cross-cutting topic of innovation or can be shaped with professional innovation management. In addition to the <strong>innovation leadership role<\/strong> of top management, the role of <strong>\"Innovation Manager\"<\/strong> is particularly important, ideally as the \"captain\" of a multi-member innovation team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5fdfa1 elementor-widget elementor-widget-text-editor\" data-id=\"e5fdfa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In practice, however, things often look quite different. Here are two examples:<\/p><p><strong>Example 1: <\/strong>A CEO of a medium-sized company sees the need for innovation in the company and starts an initial initiative on his own initiative. With an e-mail to all employees comes the invitation: \"Please send me your ideas and suggestions for improvement\". Within a few days, more than 100 e-mails arrive in the CEO's inbox. They range from two-liners to detailed descriptions of more than 25 pages. Conclusion: The process stops at this point due to a lack of resources and the chances of a positive second attempt are significantly reduced.<\/p><p><strong>Example 2: <\/strong>A large, management-led company appoints a new CEO. He gets status reports from all departments and locations. The R&amp;D department management receives the question: \"And what are we doing about innovation? Please provide me with a concept in 6 weeks\". Result: This \"delegation\" leads to excessive demands on a single person, because up to now \"innovation\" has not been a topic in the R&amp;D department. The department management sees the opportunity of the new topic and wants to be part of it, but at the same time the lack of know-how leads to uncertainty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c570522 elementor-widget elementor-widget-heading\" data-id=\"c570522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">So what does \"innovation is a matter for the boss\" mean and what needs to be done?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e121b97 elementor-widget elementor-widget-text-editor\" data-id=\"e121b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Innovation leaders in their respective industries are often led by personalities who radiate innovation and authentically back it up with activities and decisions. <a href=\"https:\/\/www.youtube.com\/watch?v=t4S6cHZD3x4\" target=\"_blank\" rel=\"noopener\">Steve Jobs'<\/a>  legendary product launches quickly come to mind (which, by the way, he trained for weeks, with coaches). But innovation leaders must also be able to stand in front of their staff in order to communicate the strategic direction, the goals and, above all, the spirit of innovation to ALL in an unmistakable way.<\/p><p>Corporate management has the power to allocate resources to innovation projects and to motivate employees to contribute ideas and promote the implementation of new ideas. Innovation thus also has a massive influence on the company's culture for change and renewal. Important: Every innovation process needs sufficient resources to get from a possibly critical state A to a state B. The state B should in any case be a critical one. State B should in any case be a desirable better state! As an innovation leader and CEO, the following important topics should be considered:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b7536 elementor-widget elementor-widget-text-editor\" data-id=\"79b7536\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong><span style=\"color: red;\"> Strategic Business Management:<\/span> <\/strong>Innovation projects usually last longer than a budget period. This means that longer-term planning and orientation are needed. We will go into this topic in more depth in our next blog post: \"Innovation needs strategy\". Incidentally, owner-managed companies are ahead of the game here because they think and plan in generations.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong><span style=\"color: red;\"> Timing:<\/span><\/strong> Every internal innovation process drains resources from the value creation process during the transition from state A to state B. This means that productivity is reduced in the short term. This reduces productivity in the short term and it is important to know when is a good time to do this. It is also important that state B provides an answer to the current demands of the market so that this innovation brings in the money for future innovation processes.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong><span style=\"color: red;\"> Culture of error:<\/span><\/strong> Innovation is not a linear process and the complexity of new solutions is always higher. You have to expect that there will be setbacks; in the worst case, it may even be necessary to abandon a project so as not to burn up any more resources. This requires courage and clear decisions.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong><span style=\"color: red;\">Ressources:<\/span> <\/strong>For larger companies, it is necessary to budget resources for innovation projects already this year for the next year. However, due to the highly dynamic nature of the market or technologies, it is seldom known what the content of the projects will be. Here, the CEO at the top must take responsibility. Innovation needs risk capital and also the time of employees. This also means that it must be regulated where employees are allowed to spend their time on future projects.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8518c67 elementor-widget elementor-widget-text-editor\" data-id=\"8518c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finally, a positive example of innovation leadership courtesy of RWT\u00dcV management:<\/p><p class=\"translation-block\"><strong> Case study RWT\u00dcV, Germany:<\/strong>  The Managing Board used the 150th anniversary of <a href=\"https:\/\/www.rwtuev.de\/\" target=\"_blank\" rel=\"noopener\">RWT\u00dcV<\/a> as an opportunity to establish a Group-wide innovation management system from within the Group holding company. The goal was to network all employees worldwide for the first time for joint work on future projects in order to utilize the creative diversity of all sub-companies. It quickly became apparent that many employees were already waiting to contribute their ideas. At the same time, creative minds became visible of which one did not know that they were sitting on valuable knowledge. The first ideas are already being implemented and at the same time further organizational measures are being taken. Interested parties can find more details in an <a href=\"https:\/\/innovation.at\/en\/rwtuev-konzernweite-innovationsplattform\/\" target=\"_self\">interview<\/a>  with the CEO <strong>Thomas Biedermann<\/strong>.<\/p><p>Is innovation already a top priority in your company? How do you rate the culture of innovation and the courage to break new ground in your company? How much budget will there be for innovation in your company next year?<\/p><p>I look forward to feedback and wish you a relaxing and creative Sunday!<\/p><p><em>Reinhard Willfort, Innovation Doctor<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40bec38 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"40bec38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Teilen auf 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16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Teilen auf email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d56c3ed elementor-hidden-tablet\" data-id=\"d56c3ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a70cc79 elementor-widget elementor-widget-heading\" data-id=\"a70cc79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More blog posts:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7868825 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7868825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ee72ce elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"0ee72ce\" data-element_type=\"widget\" data-e-type=\"widget\" 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href=\"https:\/\/innovation.at\/en\/erfolgreiche-einfuehrung-von-ki-als-kollektiver-innovationsprozess\/\" >\n\t\t\t\tErfolgreiche Einf\u00fchrung von KI als kollektiver Innovationsprozess\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tBarbara Hofer\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMay 5, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/erfolgreiche-einfuehrung-von-ki-als-kollektiver-innovationsprozess\/\" aria-label=\"Read more about Erfolgreiche Einf\u00fchrung von KI als kollektiver Innovationsprozess\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22541 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-news category-slider-2-startseite 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href=\"https:\/\/innovation.at\/en\/schwarmintelligenz-trifft-auf-kuenstliche-intelligenz-erfolgsrezept-fuer-revolutionaere-innovationen\/\" >\n\t\t\t\tSchwarmintelligenz trifft auf K\u00fcnstliche Intelligenz &#8211; Erfolgsrezept f\u00fcr revolution\u00e4re Innovationen\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tBarbara Hofer\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 18, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/schwarmintelligenz-trifft-auf-kuenstliche-intelligenz-erfolgsrezept-fuer-revolutionaere-innovationen\/\" aria-label=\"Read more about Schwarmintelligenz trifft auf K\u00fcnstliche Intelligenz &#8211; Erfolgsrezept f\u00fcr revolution\u00e4re Innovationen\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article 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class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/bildung-ist-eine-der-besten-investitionen-in-die-zukunft-besonders-wenn-finanzielle-mittel-begrenzt-sind\/\" >\n\t\t\t\tBildung ist eine der besten Investitionen in die Zukunft, besonders wenn finanzielle Mittel begrenzt sind.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tBarbara Hofer\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 11, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/bildung-ist-eine-der-besten-investitionen-in-die-zukunft-besonders-wenn-finanzielle-mittel-begrenzt-sind\/\" aria-label=\"Read more about Bildung ist eine der besten Investitionen in die Zukunft, besonders wenn finanzielle Mittel begrenzt sind.\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22347 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-blog tag-innovation tag-open-innovation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/innovationsstrategie-2025-mit-left-foot-braking-zur-maximalen-innovation-bei-minimalem-risiko\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-22331\" alt=\"Top-innovationsstragien2025\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-768x432.webp 768w, https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-300x169.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-1024x576.webp 1024w, https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1-18x10.webp 18w, https:\/\/innovation.at\/wp-content\/uploads\/LinkedIn_Event_Titelbild2-1.webp 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/innovationsstrategie-2025-mit-left-foot-braking-zur-maximalen-innovation-bei-minimalem-risiko\/\" >\n\t\t\t\tInnovation strategy 2025: With \u2018left-foot braking\u2019 for maximum innovation with minimum risk!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tReinhard Willfort\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 19, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/innovationsstrategie-2025-mit-left-foot-braking-zur-maximalen-innovation-bei-minimalem-risiko\/\" aria-label=\"Read more about Innovationsstrategie 2025: Mit \u201eLeft-foot braking&#8220; zur maximalen Innovation bei minimalem Risiko!\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22062 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-blog tag-innovation tag-open-innovation\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/open-innovation\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"429\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/blog21_1-768x429.webp\" class=\"attachment-medium_large size-medium_large wp-image-22064\" alt=\"blog21_1\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/blog21_1-768x429.webp 768w, https:\/\/innovation.at\/wp-content\/uploads\/blog21_1-300x168.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/blog21_1-18x10.webp 18w, https:\/\/innovation.at\/wp-content\/uploads\/blog21_1.webp 1025w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/open-innovation\/\" >\n\t\t\t\tOpen innovation - when a flash of inspiration strikes from outside!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tReinhard Willfort\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tNovember 17, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/open-innovation\/\" aria-label=\"Read more about Open Innovation \u2013 wenn der Geistesblitz von au\u00dfen einschl\u00e4gt!\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21987 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-ai tag-blog tag-innovation tag-kuenstliche-intelligenz tag-politik\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/innovation.at\/en\/wie-steht-es-um-die-innovationsfahigkeit-politischer-parteien-in-osterreich\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"425\" src=\"https:\/\/innovation.at\/wp-content\/uploads\/blog20_1.webp\" class=\"attachment-medium_large size-medium_large wp-image-21988\" alt=\"blog20_1\" srcset=\"https:\/\/innovation.at\/wp-content\/uploads\/blog20_1.webp 712w, https:\/\/innovation.at\/wp-content\/uploads\/blog20_1-300x179.webp 300w, https:\/\/innovation.at\/wp-content\/uploads\/blog20_1-18x12.webp 18w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/innovation.at\/en\/wie-steht-es-um-die-innovationsfahigkeit-politischer-parteien-in-osterreich\/\" >\n\t\t\t\tWhat about the innovative capacity of political parties in Austria?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tReinhard Willfort\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 29, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/innovation.at\/en\/wie-steht-es-um-die-innovationsfahigkeit-politischer-parteien-in-osterreich\/\" aria-label=\"Read more about Wie steht es um die Innovationsf\u00e4higkeit politischer Parteien in \u00d6sterreich?\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eae03ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eae03ee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f762106\" data-id=\"f762106\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94b626f elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"94b626f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/innovation.at\\\/wp-content\\\/uploads\\\/arrow.json&quot;,&quot;id&quot;:11895,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a8e915 elementor-widget elementor-widget-heading\" data-id=\"1a8e915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to get started with your innovation project and are looking for support? Make an appointment with Reinhard Willfort right here.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-896077c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"896077c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/willfort.at\/kontakt\/#Kontakt\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange appointment with Reinhard<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>10 steps to an innovative company \u27a4 1. Innovation is a matter for the boss<\/p>","protected":false},"author":6,"featured_media":16266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","inline_featured_image":false,"footnotes":""},"categories":[94],"tags":[112,30,97],"class_list":["post-15990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blog","tag-innovation","tag-innovatives-unternehmen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovatives Unternehmen - innovation service network<\/title>\n<meta name=\"description\" content=\"Was hei\u00dft eigentlich Innovation und wie setze ich es in meinem Unternehmen um? \u27a4 In 10 Schritten zum innovativen Unternehmen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovation.at\/en\/10-schritte-zum-innovativen-unternehmen-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovatives Unternehmen - innovation service network\" \/>\n<meta property=\"og:description\" content=\"Was hei\u00dft eigentlich Innovation und wie setze ich es in meinem Unternehmen um? \u27a4 In 10 Schritten zum innovativen Unternehmen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovation.at\/en\/10-schritte-zum-innovativen-unternehmen-1\/\" \/>\n<meta property=\"og:site_name\" content=\"innovation service network\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-17T09:29:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-11T10:37:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innovation.at\/wp-content\/uploads\/Blog1_1_Was_braucht_es.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1066\" \/>\n\t<meta property=\"og:image:height\" content=\"1052\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Reinhard Willfort\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reinhard Willfort\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/innovation.at\\\/10-schritte-zum-innovativen-unternehmen-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/innovation.at\\\/10-schritte-zum-innovativen-unternehmen-1\\\/\"},\"author\":{\"name\":\"Reinhard Willfort\",\"@id\":\"https:\\\/\\\/innovation.at\\\/#\\\/schema\\\/person\\\/d258ccc391f11741cea13c38889bab08\"},\"headline\":\"1. 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